My Design Process
1. Problem Framing [Information and Analysis]
The first step is understanding where we stand.
Once the “problem” is identified, a research phase begins, followed by organizing the gathered information.
This data is then used to build an interconnected network through diagrams, concept maps, and flowcharts in order to uncover the true root and nature of the problem, and to understand how it interacts with its environment.
The solution to a problem lies in the very place where it originates; in fact, the problem doesn't truly exist as something separate.
Just like a sculptor reveals the hidden form within the stone, the solution is uncovered by observing and thoroughly analyzing the problem.
2. DEVELOPMENT [Ideation and Planning]
When the problem becomes clear, so does the solution.
The solution also requires research and data analysis.
The process begins with an objective tree, identifying constraints, requirements, and assumptions, and developing the design concept, among other steps. This way, idea generation is structured to prevent it from becoming a chaotic or arbitrary obstacle within the process.
Next, through creative techniques—such as brainstorming, morphological charts, and others—specific ideas, alternatives, and variations are defined in order to bring the solution closer to reality.
For me, design is a practice of mindful observation and deliberate action, where I maintain a global perspective of what is happening—a perception as holistic as possible, grounded in the constant act of “doing.”
I see it as a natural evolution of the trial-and-error process: intrinsically dynamic, ever-changing, and cyclical throughout its course.
With the ability to reflect upon itself, the true strength of a good designer lies in their capacity for synthesis—understanding inputs and outputs across every stage of the process, from identifying the problem to material realization.
Design must be humble and serve the relationship between subject, object, and environment.
2.1. MATERIALIZATION
Just like the previous stages, this phase requires focused research on resources, techniques, materials, and more—with the goal of reaching a reliable outcome.
This is where the circular nature of the process becomes evident: all the information gathered in earlier stages feeds into and strengthens the ones that follow.
The path to materialization begins with a subtle idea and progresses through sketches and drawings, functional models, digital renderings, prototypes, and more. This development is supported by timelines and Gantt charts, helping to refine and reduce as many potential errors as possible on the way to the intended solution.
3. VERIFICATION
No process is complete until the circle is closed, and this circle is about providing "a solution." This solution is understood as the harmony between the Subject-Object-Environment trilogy, which gives meaning to all other relationships and to the primary need, or "problem."
When a solution can be "used" by that "someone" in that "place" and harmoniously integrated into the environment, then we can say the problem has been solved.
In the meantime, the process must continue until a satisfactory approximation to the ideal solution is achieved.