TUVR!​ Proyect

 

This was an independent venture I undertook alongside another designer and personal friend, Sebastián Carlotto. The project aimed to bring virtual reality (VR) technology to the Argentine market and customize it as a marketing tool for businesses.

The first phase involved designing and producing cardboard VR glasses using regional materials and technologies, with the goal of distributing them nationwide.

We sought to differentiate ourselves from the competition by price and uniqueness, adding value to the product with a focus on comfort and aesthetics.

The second phase aimed to offer VR services by partnering with other entrepreneurs in graphic design, web development, and game programming, as well as with businesspeople in the advertising sector.

Through the production of 3D (Side-by-side) and 360º videos as innovative advertising formats and integrated marketing campaigns, we sought to introduce VR technology into the market and discover new potential applications.